Tooya appears as a lavender fish with gray hair on either sides of his head, which means he is balding. He wears a gray jacket, brown pants, and a light blue tie. He has three red dots on his head, similar to Squidward. His eyes are black and has a height of 7 inches and weighs 5 ounces. He has a dark purple dorsal fin.
He was the last customer SpongeBob and Squidward were required to learn the name of in the episode "Good Ol' Whatshisname" to win a prize. When Squidward first asked his name, his answer sounded like he was annoyed and answered "What's it to ya?" After many attempts to learn his name Squidward steals his wallet and after being chased by Tooya and a police officer, looks at his driver's license to discover that the customer's name is literally "What Zit Tooya" ("What's it to ya.") Tooya lives on 150 Shell Street in Bikini Bottom.
After stealing Tooya's wallet, Squidward was arrested by the request of Tooya. What Zit Tooya was not happy and is currently enemies with Squidward. When he was walking back home he wondered why that squid wanted his name.