What Zit Tooya was the last customer SpongeBob and Squidward were required to learn the name of in the episode "Good Ol' Whatshisname" to win a prize. The prize was supposed to be a trip to a fancy getaway, but instead the winner got the brochure. Squidward steals What Zit Tooya's wallet to find out his name, and is sentenced to 10 years in prison.
Tooya appears as a purple fish with gray hair on either sides of his head, which means he is balding. He wears a gray jacket, brown pants, and a light-blue tie. He has three red dots on his head, similar to Squidward. His eyes are black and has a height of 7 inches and weighs 5 ounces. His fin appears to be a darker shade of purple.
He was the last customer SpongeBob and Squidward were required to learn the name of in the episode "Good Ol' Whatshisname" to win a prize. When Squidward first asked his name, his answer sounded like an annoyed "What's it to ya?" After many attempts to learn his name Squidward steals his wallet and after being chased by Tooya and a police officer, looks at his driver's license to discover that the customer's name is literally "What Zit Tooya" ("What's it to ya"). Tooya lives on 150 Shell Street in Bikini Bottom.
After stealing Tooya's wallet, Squidward was arrested by the request of Tooya. What Zit was not happy and is currently enemies with Squidward. When he was walking back home he wondered why that squid wanted with his name.
He looks similar to Fiasco, so he could possibly be related.
Some say he makes a small cameo in "Toy Store of Doom." However, this has not been officially conformed as true.