Tooya is a lavender fish with gray hair on either sides of his head, which means he is balding. He wears a gray jacket, brown pants, and a light blue tie. He has three red dots on his head, similar to Squidward. His eyes are black and has a height of 7 inches and weighs 5 ounces. He has a dark purple dorsal fin.
He is the last customer SpongeBob and Squidward are required to learn the name of in the episode "Good Ol' Whatshisname" to win a prize. When Squidward first asks his name, his answer sounds like he is annoyed and answered "What's it to ya?" After many attempts to learn his name, Squidward steals his wallet, and after being chased by Tooya and a police officer, looks at his driver's license to discover that the customer's name is literally "What Zit Tooya" ("What's it to ya.") Tooya lives on 150 Shell Street in Bikini Bottom.
After stealing Tooya's wallet, Squidward is arrested by the request of Tooya. What Zit Tooya is not happy and is currently enemies with Squidward. When he walks back home, he wonders why that squid wanted his name.