Toothy Toothpaste comes in a light blue tube that depicts someone who is presumably the brand's mascot: Toothy, a tooth with a buck tooth. The tube also depicts the word "Toothy" in magenta letters and the word "Toothpaste" written in dark blue letters. It has two extrusion nozzles rather than one like a regular toothpaste tube does. Said nozzles have circular magenta lines under them.
Role in movie
While eagerly getting ready for the grand opening of the Krusty Krab 2 and hirement as the restaurant's manager, SpongeBob brushes his eyes with this toothpaste and then proceeds to blink its foam out and state "cleanliness is next to managerliness."