"We do not lose laughter during times of crisis, on the contrary! Bad mood is the best reason to spread some fun and optimism. We deliberately chose this date for the biggest TV event in the history of MTV Networks and we hope that the audience picks up our message: Think Happy!"
— Patrick Alders, General Manager Nickelodeon North Europe, for Think Happy Day

Think Happy - The Year of the Sponge (known as Happy Yellow in Japan) was a year-long campaign that was held in countries including the United Kingdom, Ireland, Germany, Netherlands, Sweden, Norway, Finland, Scandinavia and Belgium. It featured a marathon called Think Happy Day, that was broadcasted in 22 networks in 9 countries, like Nickelodeon, Nicktoons, Comedy Central, MTV, VIVA, and TMF[1], with the idea coming from Nickelodeon North Europe. It featured new season 6 episodes (including the WhoBob WhatPants and SpongeBob SquarePants and The Big Wave specials), online games and like The Ultimate SpongeBob SpongeBash, it was celebrating 10 years since the premiere of SpongeBob SquarePants.

The Think Happy Day event was held again in North Europe, on May 22, 2011 and May 27, 2012 in the same country.

UK events

The Sponge Who Could Fly musical

SpongeBob SuperFan

Main article: SpongeBob SuperFan

Bollywood Bob

Main article: Bollywood Bob

Think Happy Day

On November 28, countries across North Europe like the Netherlands, would have young viewers decide what to see during the 'SpongeBob Top 100', from the Nickelodeon website. Also on Think Happy Day, all day statements of celebrities and kids, such as cast of House of Anubis, would pass by, in which were told what makes them happy.[1] Viewers could submit messages, or photos and videos, that tell their personal moments of happiness, so they can have a chance to appear as one of them.

Viacom pay-TV stations in Germany were not affected by this special and showed their normal program that day.



November 28
Time Episodes
6:30 am "Sing a Song of Patrick"/"Enemy In-Law"
7:00 am "Mermaid Man vs. SpongeBob"/"SquidBob TentaclePants"
7:30 am "Penny Foolish"/"The Great Snail Race"
8:00 am "Snowball Effect"/"Bubble Buddy"
8:30 am "Naughty Nautical Neighbors"/"Best Frenemies"
9:00 am "Once Bitten"/"Jellyfishing"/"Squeaky Boots"
9:45 am "Pest of the West"
10:15 am "Boating Buddies"/"Blackened Sponge"
10:45 am "Jellyfish Jam"/"Best Day Ever"
11:15 am "Ugh"
11:45 am "House Fancy"/"Best Frenemies"
12:15 pm "The Lost Mattress"/"The Smoking Peanut"
12:45 pm "Fools in April"/"Mermaid Man and Barnacle Boy"
1:15 pm "Friend or Foe"
1:45 pm "Patrick SmartPants"/"The Original Fry Cook"
2:15 pm "To Save a Squirrel"/"Suds"
2:45 pm "The Splinter"/"Banned in Bikini Bottom"
3:15 pm "Karate Island"/"Mermaid Man and Barnacle Boy V"
3:45 pm "I'm Your Biggest Fanatic"/"Good Neighbors"
4:15 pm "Party Pooper Pants"
4:45 pm "The Slumber Party"/"Funny Pants"
5:15 pm "Help Wanted"/"Reef Blower"/"No Weenies Allowed"
5:45 pm "Culture Shock"/"Bubblestand"
6:15 pm "Your Shoe's Untied"/"The Secret Box"
6:45 pm "Naughty Nautical Neighbors"/"Rock Bottom"
7:15 pm "What Ever Happened to SpongeBob?"
7:45 pm "Pizza Delivery"/"Ripped Pants"
November 29
Time Episodes
6:30 am "To Love a Patty"/"Big Pink Loser"
7:00 am "I'm with Stupid"/"SpongeHenge"
7:30 am "F.U.N."/"Not Normal"
8:00 am "Grooming Gary"/"The Fry Cook Games"/"The Paper"
8:45 am "Dunces and Dragons"
9:15 am "Survival of the Idiots"/"New Student Starfish"
9:45 am "Mermaid Man and Barnacle Boy II"/"Rock-a-Bye Bivalve"
10:15 am "Patty Caper"/"A Flea in Her Dome"
10:45 am "Squid on Strike"/"Squirrel Jokes"
11:15 am "Spongicus"/"Dear Vikings
11:45 am "The Algae's Always Greener"/"The Pink Purloiner"
12:15 pm "Welcome to the Chum Bucket"/"Krabby Road"
12:45 pm "Roller Cowards"/"Choir Boys"
1:15 pm "Christmas Who?"
1:45 pm "Graveyard Shift"/"Mermaid Man and Barnacle Boy IV"
2:15 pm "Shuffleboarding"/"Slide Whistle Stooges"
2:45 pm "The Sponge Who Could Fly"
3:15 pm "Opposite Day"/"As Seen on TV"
3:45 pm "Hocus Pocus"/"Plankton!"
4:15 pm "Squid's Day Off"/"The Battle of Bikini Bottom"
4:45 pm "Chimps Ahoy"/"Texas"
5:15 pm "Goo Goo Gas"/"Gone"
5:45 pm "Friend or Foe"
6:15 pm "The Krusty Sponge"/"Sandy's Rocket"
6:45 pm "SpongeBob SquarePants vs. The Big One"
7:15 pm "Patty Hype"/"Missing Identity"
7:45 pm "Pickles"/"Home Sweet Pineapple"

The music channel VIVA showed over 50 SpongeBob episodes with themes about love, friendship and music until 8:00 pm, from 06:00 am. From 20:00 there was a "Planet VIVA Special: Underwater Hits" and from 22:00 a "Planet VIVA Special: Think Happy Day". From 0:00 to 6:00, VIVA again broadcasted six hours of SpongeBob episodes.

November 28
Time Episodes
6:00 am "Hall Monitor" / "Jellyfish Jam"
6:30 am "Nature Pants" / "Opposite Day"
7:00 am "The Chaperone" / "Employee of the Month"
7:30 am "Valentine's Day" / "The Paper"
8:00 am "Big Pink Loser" / "Bubble Buddy"
8:30 am "Mermaid Man and Barnacle Boy III" / "Squirrel Jokes"
9:00 am "Nasty Patty" / "Idiot Box"
9:30 am "Have You Seen This Snail?"
10:00 am "Whale of a Birthday" / "Karate Island"
10:30 am "New Student Starfish" / "Clams"
11:00 am "Bummer Vacation" / "Wigstruck"
11:30 am "Best Day Ever" / "The Gift of Gum"
12:00 am "Friend or Foe?"
12:30 am "Roller Cowards" / "Bucket Sweet Bucket"
1:00 pm "To Love a Patty" / "Breath of Fresh Squidward"
1:30 pm "Goo Goo Gas" / "Le Big Switch"
2:00 pm "The Inmates of Summer" / "To Save a Squirrel"
2:30 pm "Pest of the West"
3:00 pm "Banned in Bikini Bottom" / "Stanley S. SquarePants"
3:30 pm "House Fancy" / "Krabby Road"
4:00 pm "Spongicus" / "Suction Cup Symphony"
4:30 pm "Not Normal" / "Gone"
5:00 pm "The Splinter" / "Slide Whistle Stooges"
5:30 pm "A Life in a Day" / "Sun Bleached"
6:00 pm "The Slumber Party" / "Grooming Gary"
6:30 pm "Giant Squidward" / "No Nose Knows"
7:00 pm "The Sponge Who Could Fly"
7:30 pm "Gullible Pants" / "Overbooked" / "Hall Monitor" / "Jellyfish Jam"
8:00 pm Planet VIVA Special: "Underwater Hits"
10:00 pm Planet VIVA Special: "Think Happy Day"
00:00 am "Big Pink Loser" / "Bubble Buddy"
00:30 am "Chimps Ahoy" / "Ghost Host"
1:00 am "Have You Seen This Snail?"
1:30 am "Pest of the West"
2:00 am "Mermaid Man and Barnacle Boy III" / "Squirrel Jokes"
2:30 am "Best Day Ever" / "The Gift of Gum"
3:00 am "Scaredy Pants" / "I Was a Teenage Gary"
3:30 am "Sleepy Time" / "Suds"
4:00 am "Born to Be Wild" / "Best Frenemies"
4:30 am "Snowball Effect" / "One Krabs Trash"
5:00 am "Just One Bite" / "The Bully"
5:30 am "No Free Rides" / "I'm Your Biggest Fanatic"

MTV started the day at 6:00 am with the documentary "Square Roots: The Story of SpongeBob SquarePants." Afterwards, the SpongeBob episodes were broadcast. Focus at MTV was "beach and sea". Then the best "Underwater Hits" were shown in a clip section.

Sleepy Time 052
I can turn into a skyscraper!
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Captain's Secrets

Ist Spongebob schwul?

Ist Spongebob schwul?

Promo on Comedy Central Germany

On Comedy Central Germany, there was a marathon called "Captain's Secrets", broadcasted as part of the Think Happy Day, on November 28, on 8:15 PM[2]. Selected episodes from the marathon would have to do with rumours surrounding SpongeBob SquarePants and other main characters. The event was presented by Painty the Pirate.[1]
Rumors Episodes
SpongeBob is already 20 years old. "Sleepy Time"
SpongeBob has been at a company party without his pants on a copier. "The Secret Box"
Harold SquarePants isn't SpongeBob's father. "Stanley S. SquarePants"
SpongeBob has a double. "The Slumber Party"
SpongeBob and Patrick do crooked things after Jellyfishing. "Help Wanted"/"Reef Blower"
Sandy was in a witness protection program. "Texas"/"Pressure"
Mr. Krabs takes drugs. "The Lost Mattress"/"Krusty Towers"
SpongeBob is a transvestite. "Whale of a Birthday"/"Toy Store of Doom"
SpongeBob is a weakling. "Atlantis SquarePantis"
SpongeBob is gay. "Rock-a-Bye Bivalve"

2011 Think Happy Day event: Day of Laughter[3]

Think Happy Day 2011 Logo
Nickelodeon launched the Think Happy Day on May 22nd at 6am. Until 20:15, an episode marathon of the "funniest" SpongeBob episodes would airon the screen. With this special program, Nickelodeon celebrates the day of laughter and invites all fans of the yellow sponge to a great SpongeBob party with lots of great winnings! In the countdown to Think Happy Day Online, there would be hands-on activities for fans.

SpongeBob fans would help shape the program on Think Happy Day this year, adding a laugh of laughter to the Day of Laughter. With the help of the SpongeBob app for Think Happy Day sponge fans could cut their own favorite scenes together and create an individual minute of laughter. The "funniest minutes" of laughter would air on May 22.

They could also invite friends to the SpongeBob party on Facebook and win one of many SpongeBob party packages. From SpongeBob chips to SpongeBob streamers to SpongeBob showers, there's everything you need for a fun SpongeBob party.


Time Episodes
5:55 am "Pressure"
6:15 am "Plankton!"
6:25 am "Grooming Gary"
6:45 am "I Was a Teenage Gary
6:55 am "Idiot Box"
7:15 am "Dear Vikings"
7:25 am "Procrastination"
7:45 am "Gary Takes a Bath"
7:55 am "That's No Lady"
8:15 am "Stuck in the Wringer"
8:25 am "Le Big Switch"
8:45 am "Banned in Bikini Bottom"
8:55 am "Your Shoe's Untied"
9:15 am "Rock Bottom"
9:25 am "Pickles"
9:45 am Sing a Song of Patrick
9:55 am "Yours, Mine and Mine"
10:15 am "Choir Boys"
10:25 am "Something Smells"
10:45 am "The Lost Mattress"
10:55 am "20,000 Patties Under the Sea"
11:15 am "Graveyard Shift"
11:25 am "Komputer Overload"
11:45 am "F.U.N."
11:55 am "Grandpappy the Pirate"
12:15 am "Party Pooper Pants"
12:45 am "Bubblestand"
12:55 am "One Coarse Meal""
1:15 pm "No Weenies Allowed"
1:25 pm "Wigstruck"
1:45 pm "Nature Pants"
2:00 pm "Pineapple Fever"
2:15 pm "To Love a Patty"
2:25 pm "Stanley S. SquarePants"
2:45 pm "Have You Seen This Snail?"
3:15 pm "Breath of Fresh Squidward"
3:25 pm "Jellyfish Jam"
3:45 pm "Help Wanted"
3:55 pm "Pet or Pests"
4:15 pm "Krusty Krab Training Video"
4:25 pm "No Nose Knows"
4:45 pm "The Splinter"
4:55 pm "Pickles"
5:15 pm "Ugh"
5:40 pm "Chimps Ahoy"
5:50 pm "Opposite Day"
6:05 pm "Ripped Pants"
6:20 pm "Shell Shocked"
6:35 pm "The Chaperone"
6:50 pm "What Ever Happened to SpongeBob?" ("Rise and Shine" aired in the middle of the episode")
7:20 pm "The Inmates of Summer"
7:35 pm "I ♥ Dancing"
7:50 pm "To SquarePants or Not to SquarePants"
8:00 pm "Funny Pants"


  • At 6:00 pm, while the episode planned to, aired, the title card that was shown, was the "Bubblestand" one.
  • At 7:30 pm, the title card of "To Save a Squirrel" was visible, but was changed directly afterwards on advertisements.

2012 Think Happy Day event: Be Spongy

SpongeBob-Schwammkopf-Think-Happy-Ein-Day-Sei-Be-Spongy-SpongeBob-SquarePants-Nickelodeon-Germany-Nickelodeon-Deutschland-thd logo 2012 layered 4print exp
A special "SpongeBob SquarePants" programming marathon with 55 episodes between 6.00am and 8.15pm, plus a special showing of "The SpongeBob SquarePants Movie" at 2.00pm were broadcasted in Nickelodeon Germany, as part of the third annual "Think Happy Day", that would be held on May 27, 2012. The slogan was "Be Spongy!".

Between May 27 and July 14, 2012, Nickelodeon Germany would be asking European Nickelodeon viewers and fans of the show to log in to the official Nickelodeon Germany website,, to add their photographs of themselves pulling "SpongeBob SquarePants" facial expressions, where each photograph would be added to a giant photo mosaic, featuring several thousand fans' photos. The finished "SpongeBob SquarePants" mosaic was then unveiled and displayed on a special street banner around Europe during Summer 2012.


Time Episodes
5:45 am "Hooky" / "Mermaid Man and Barnacle Boy II"
6:13 am "SB-129" / "Karate Choppers"
6:35 am "Spy Buddies"
6:49 am "Valentine's Day" / "The Paper"
7:18 am "Whale of a Birthday" / "Karate Island"
7:45 am "New Fish in Town" / "Love that Squid"
8:14 am "The Inmates of Summer" / "To Save a Squirrel"
8:35 am "The Krusty Plate"
8:48 am "What Ever Happened to SpongeBob?"
9:10 am "BlackJack"
9:26 am "Jellyfish Hunter" / "The Fry Cook Games"
9:54 am "Buried in Time" / "Enchanted Tiki Dreams"
10:21 am "The Abrasive Side" / "Earworm"
10:47 am "The Chaperone" / "Employee of the Month"
11:16 am "Nature Pants" / "Opposite Day"
11:41 am "Sleepy Time" / "Suds"
12:09 am "Dying For Pie" / "Imitation Krabs"
12:37 am "Survival of the Idiots" / "Dumped"
1:05 pm "Sandy's Rocket" / "Squeaky Boots"
1:31 pm "Patrick SmartPants"
1:45 pm The SpongeBob SquarePants Movie
3:14 pm "Drive Thru" / "The Hot Spot"
3:43 pm "As Seen on TV" / "Can You Spare a Dime?"
4:15 pm "Snowball Effect" / "One Krabs Trash"
4:42 pm "Keep Bikini Bottom Beautiful" / "A Pal for Gary"
5:10 pm "Krusty Towers" / "Mrs. Puff, You're Fired"
5:39 pm "The Curse of the Hex" / "The Main Drain"
6:09 pm "Trenchbillies" / "Sponge-Cano!"
6:37 pm "Frozen Face-Off"
7:06 pm "The Clash of Triton"
7:28 pm "SpongeBob SquarePants vs. The Big One"
7:54 pm "SpongeBob vs. The Patty Gadget"
8:02 pm "The Masterpiece"


  • The Think Happy Day event is similar to the German "SpongeBob 24-Hour Marathon."
  • The Milano Design Studio and Nickelodeon Italy created an international ident for the campaign, directed and produced by Davide Tappero Merlo for Bonsaininja, and Eleonora Cremascoli. Sound design is done by Carlos Zarattini, and Jinglebell Communication, and art direction by Fabio Ardemagni.[5]
  • Idents and promos for the campaign in the UK were written, edited and produced by Phil Ball. Graphics were made by Blue Zoo, and audio by The Jungle Group, companies who would later work on bumpers and promos for the SpongeBob's Top 100 marathon event. Voiced by Peter Dickson.
    • Other promos for events centered around the event were made by Derek Best, such as the SpongeBob SuperFan one, with the "WhoBob WhatPants?" one winning an UK silver Promax award.
      • Another promo for general episode airings on weekdays was produced by Jungle Studios, directed and written by Jonny Mazur, and sound designed by Gez Lloyd. It also won a gold Promax award.[6][7][8]

  • In Germany, only 10.000 plush toys of SpongeBob, were produced in gold, as part of the whole campaign, by Simba.
  • The marathon started one year after a marathon with premiere episodes including "The Slumber Party," "Grooming Gary," "Porous Pockets," "Krusty Krushers," "The Card," "Dear Vikings," and "Ditchin'" happened.
  • The 2011 marathon aired on Ginnifer Goodwin's 33rd birthday.
  • The 2012 marathon aired five years after the death of Charles Nelson Reilly, and two years after Comic Crazy: Take 2 was released, and "Gullible Pants" and "Overbooked" premiered in Poland.




External links

Events (V • TE)

2002 Graveyard Shift MarathonBagong Labas, BagongBob!Best Day Ever marathonBest of the Baddies MarathonBest of the Pets SaturdayBikini Bottom Buddy RoundupBikini Bottom ConfidentialBob SquadCraziest Creatures MarathonDay of PositivityDo The New Saturday MorningsDeep Sea Danger ZoneFairlyOke SongPants DayGimme 5History of SpongeBob MarathonI ♥ SpongeBob WeekJuly 2016 premiere weekKrabby Patty PartyMassive Monster Mayhem MarathonMay 2016 premiere weekMay 2018 premiere weekMonday Knight SlimetimeNEW NEW NEW NEW NEW WeekPatrick For PresidentPlankton's Plan Saturday!RetroBob SquarePantsRobinsons Movieworld: Meet and Greet SpongeBobSaturday Morning Hang Zone with Lincoln LoudShriek WeekSpongeBob and the Clash of TritonSpongeBob SquarePants 400SpongeBob's St. Patrick SundaySpongeBob Premiere Factor 5SpongeBob Saves the SaturdaySpongeBob Special Spector 128SpongeBob Triple PlaySpongeBob Z-ASpongeBob Season 2 MarathonSpongeBob's Top 100SpongeBob's Biggest Boating BlundersSpongeBob's Best Day Off EverSpongeBob GoldSpongeBob's Grillin' and Villain SaturdaySpongeBob's Most Karat-est MomentsSpongeBob's Martin Luther King MarathonSpongeBob's Runaway RoadtripSpongeBob's Stocking Stuffed SundaySpongeBob's Stolen Secrets SaturdaySponge-Odd Square-Parents DaySuper Stuffed Nicksgiving WeekendThe Fast and Porous MarathonThe SpongeBob ChallengeThe Super Spongy Square GamesThe Ultimate Bikini Bottom Buddy SearchThe Ultimate SpongeBob SpongeBashTwo Whole Weeks of Never Before Seen SpongeBobYou Bring The Color WeekWinner Take All Sunday