Think Happy - The Year of the Sponge (known as Happy Yellow in Japan) was a year-long campaign that was held in countries including the United Kingdom, Ireland, Germany, Netherlands, Sweden, Norway, Finland, Scandinavia and Belgium. It featured a marathon called Think Happy Day, that was broadcasted in networks like Nickelodeon, Nicktoons, Comedy Central, MTV and VIVA, with the idea coming from Nickelodeon North Europe. It featured new Season 6 episodes (including the WhoBob WhatPants and SpongeBob SquarePants and The Big Wave specials), online games and like The Ultimate SpongeBob SpongeBash, it was celebrating 10 years since the premiere of SpongeBob SquarePants.
In Germany, the Think Happy Day event was held again on May 22, 2011 and May 27, 2012 in the same country.
Think Happy Day schedule
Captain's SecretsOn Comedy Central Germany, there was a marathon called "Captain's Secrets", broadcasted as part of the Think Happy Day. Selected episodes from the marathon would have to do with rumours surrounding SpongeBob SquarePants and other main characters.
|SpongeBob is already 20 years old.||"Sleepy Time"|
|SpongeBob has been at a company party without his pants on a copier.||"The Secret Box"|
|Harold SquarePants isn't SpongeBob's father.||"Stanley S. SquarePants"|
|SpongeBob has a double.||"The Slumber Party"|
|SpongeBob and Patrick do crooked things after Jellyfishing.||"Help Wanted"/"Reef Blower"|
|Sandy was in a witness protection program.||"Texas"/"Pressure"|
|Mr. Krabs takes drugs.||"The Lost Mattress"/"Krusty Towers"|
|SpongeBob is a transvestite.||"Whale of a Birthday"/"Toy Store of Doom"|
|SpongeBob is a weakling.||"Atlantis SquarePantis"|
|SpongeBob is gay.||"Rock-a-Bye Bivalve"|
2012 Think Happy Day event
Between May 27 and July 14, 2012, Nickelodeon Germany would be asking European Nickelodeon viewers and fans of the show to log in to the official Nickelodeon Germany website, Nick.de, to add their photographs of themselves pulling "SpongeBob SquarePants" facial expressions, where each photograph would be added to a giant photo mosaic, featuring several thousand fans' photos. The finished "SpongeBob SquarePants" mosaic was then unveiled and displayed on a special street banner around Europe during Summer 2012.
- The marathon started one year after a marathon with premiere episodes including "The Slumber Party," "Grooming Gary," "Porous Pockets," "Krusty Krushers," "The Card," "Dear Vikings," and "Ditchin'" happened.