During an airing of the game, the tournament's questions appeared at the right-hand side of the TV screen. The phone app was used as a buzzer and the player picked the answer number that they thought was correct. If the player answered correctly, they got points.
At the Telma promotion, a game arena was added. You can unlock more games from codes found in Telma cornflakes and energy bars.
The game was played and aired during the 2015 Israeli Summer Vacation, named the "Yellow Summer" from July 5 to August 7. The questions appeared during a SpongeBob episode, at 11:00 in the morning, 16:05 on the afternoon, and 19:40 at the evening.
There are two versions of questions: A regular question and a bonus question.
Every right answer on a regular question gave 100 points to the player.
Every right answer on a bonus question gave 500 points to the player.
In addition, if the player answered correctly within 15 seconds or less, they got an addition of points in proportion to the type of the question, and the speed that the player answered in.
There were 2 kinds of winners during the Yellow Summer:
The big winner
Daily winners were players who got the most points on that day.
The big winner was a player who got the most points during the whole tournament.
During the Telma promotion, another kind of winner was added, a weekly winner. Weekly winners were players who got the most points that week.
In the Yellow Summer the Daily Winners won a SpongeBob SquarePants notebook.
The big winner won a "SpongeBob Back to School" pack including a branded schoolbag and branded notebooks with different sizes.
During the Telma promotion, the daily winners can win a T-Shirt, a hat, a neck pillow, and a puzzle.
The weekly winners can win a trolly suitcase, linen set, and a Telma products voucher.
The big winner can win a family vacation in the Dan Panorama Eilat hotel.