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In 2003, Kellogg's made a SpongeBob SquarePants cereal featuring SpongeBob SquarePants-themed marshmallows and were made of oats. In 2004, the cereal was brought back, this time with Plankton-shaped marshmallows to promote The SpongeBob SquarePants Movie.
- SpongeBob SquarePants
- Patrick Star
- SpongeBob's Pineapple
- Sheldon J. Plankton
- The SpongeBob SquarePants Movie edition depicts SpongeBob's face when he (in actuality, Squidward) "wins" the manager position during the Krusty Krab 2 grand opening ceremony in the film.
- Another scene from the movie depicted on the box is Patrick randomly flying through Bikini Bottom with a parachute. However, unlike in the movie, here he is shown wearing clothes.
- This was likely to avoid controversy and complaints about the character's nudity.
- The cereals was described on the box as a "presweetened, multi grain cereal with marshmallows."