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The exterior of the place is a half opened sardine can with a pinkish-red fish on it with the interior visible from the outside of the store and a light purple awning. The exterior is similar to the Krusty Krab's exterior.
I can turn into a skyscraper!
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Role in the series
At Squidward's house, SpongeBob sees an ad for Sardine's Sundries. In the ad, it offers "Dream Glasses", which SpongeBob needs to go into Squidward's dream to get his clarinet to get a seasnake out of his water helmet, so that he can go to Sandy's Treedome.
SpongeBob goes there and gets the "Dream Glasses" for free.