He is a light green fish with a lime green dorsal fin and lips. He wears a brown suit, and a moderately small hat, and holds a brown briefcase. He has a light purple tie, a white shirt and black shoes. When he appears in "SpongeBob LongPants," he has a mustache and does not have his brown suit on.
Patrick is given an advertisement from this man to take a vacation, and Patrick thinks the phrase, "Get Outta' Town" means that he has to leave Bikini Bottom, though he was only offering a Beach Resort Vacation. The sales fish ends up thinking that SpongeBob and Patrick are mindless.