It comes in a dark brown tub with a white lid and light brown bottom. The tub reads Barg'N-Mart's name in light yellow text at the top of the front label and the ice cream's name in white text. In the middle, it reads "Now with real rocks!" in white text within an ocean-blue oval, at the bottom which depicts an illustration of rocks.
Role in series
"Goodbye, Krabby Patty?"
SpongeBob and Patrick see a tub of Rocky Road while looking for ice cream at Barg'N-Mart. SpongeBob references how his friendship with Patrick is not rocky, rather it is "a smooth avenue that will never have any bumps."
"Plankton Gets the Boot"
A tub of the ice cream can be seen on the floor of SpongeBob's living room while he and Plankton are watching a movie.