Around the time of SpongeBob SquarePants' premiere, the magazine began to regularly feature comics and news about SpongeBob. The November 1999 issue was the first issue to include a SpongeBob comic. In July 2009, subscribers entered a contest to come up with a new SpongeBob SquarePants character. The winner was named Fredrick, a computer who is Karen's father and who made his official debut here.
On February 5, 2015, Papercutz announced that they have worked a deal with Nickelodeon to revive the magazine. The first issue of the new magazine was released in June 2015. However, due to the SpongeBob comic book license currently being owned by Bongo Comics, it is unlikely that SpongeBob will appear in the new magazine any time soon.
- In total, there were 159 issues in the original magazine's run.
- Out of all 159 issues, SpongeBob was featured on the cover at least sixteen times.