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'SpongeBob Squarepants' Macy's Thanksgiving Day Parade balloon gets a makeover -- EXCLUSIVE
Source citation: Busis, Hillary (October 24, 2013). "'SpongeBob Squarepants' Macy's Thanksgiving Day Parade balloon gets a makeover -- EXCLUSIVE." Entertainment Weekly. Retrieved October 28, 2013.

Who lives in a pineapple under the sea, except when he’s floating in the sky high above New York City?

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That’d be this 44-feet-tall, 41-feet-long, 34-feet-wide SpongeBob SquarePants balloon, which made its debut at the 87th annual Macy’s Thanksgiving Day Parade on November 28. Nine years after SpongeBob first appeared at the parade, the flying sea-dweller will enjoy a new holiday-themed look — though his fundamental SpongeBob-iness remains intact.

“It’s not very often that the term ‘square and ‘balloon’ are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy’s Thanksgiving Day Parade,” said Amy Kule, Executive Producer of the yearly special, in a statement. “With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky.”

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