It is a purple building which is partially made of bamboo. It has a giant book with a tear in the corner that reads "Near Mint" on it in capital green font, along with "Comic Books" on the front wall as its sign.
The interior includes green wood flooring, along with many racks of comic books and a front table made of bamboo with a cash register and a tall, brown cabinet in the back.
It is the main location of the former half of the episode. After the cashier tells SpongeBob that one of the packs of Mermaid Man and Barnacle Boy cards might contain a rare hologram card, SpongeBob goes through all of his money to try to find the card. However, he fails. Meanwhile, Patrick tries to buy a counting book. However, he gives up and buys the last pack of cards, which SpongeBob notices that it contains one of the hologram cards. Later, it is revealed that all of the hologram cards were in the pack of cards.
Bubble Bass and three other fish appear inside of the store, where they are then interrupted from Squidward's clarinet playing. Afterwards, Bubble Bass appears outside and pushes Squidward back to his house.