It is the main location of the former half of the episode. After the cashier tells SpongeBob that one of the packs of Mermaid Man and Barnacle Boy cards might contain a rare hologram card, SpongeBob goes through all of his money to try to find the card. However, he fails. Meanwhile, Patrick tries to buy a counting book. However, he gives up and buys the last pack of cards, which SpongeBob notices contains one of the hologram cards. Later, it is revealed that all of the hologram cards were in the pack of cards.
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In the Philippine version, for some period of time, the Near Mint Comic Books has been referred to as the National Bookstore in an attempt to advertise the SM Shopping Center's National Bookstore. This was only changed from January 5-10, 2015 in the Philippine dub. SM has payed Viacom to advertise their brand.