The Mr. Sea Chicken Commercial is an advertising step to help the Sea Chicken Shack gain some popularity. It only appears in the episode "The Masterpiece." The commercial airs after Squidward's favorite soap opera As The Tide Turns. It catches Mr. Krabs' attention when it says it is the "best restaurant in the sea," and not to forget the kids. The commercial has a blue background where Mr. Sea Chicken speaks.