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Mr. Pavlovi looks identical to Sandy Cheeks, though he has a black handlebar moustache and speaks in an Italian accent.
Role in the episode
Mr. Pavlovi is used in "The Fish Bowl" to experiment if SpongeBob and Patrick would eat the same amount of ice cream in different sized bowls. It is also noted that whenever Squidward asks for ice cream, Mr. Pavioli makes up various issues concerning why the ice cream is "unavailable."
The ice cream experiment is the Delboeuf illusion.