Mr. Magic's Magical Kit is a magic kit that only appears in the episode "Hocus Pocus."
It includes a Book of Spells, a Wand of Whimsy, the beard of Rasputin, and a license to practice magic. This kit costs $19.95, as mentioned in the commercial for it.
Role in episode
The kit is later revealed to be a fraud in the episode after Horace B. Magic says that "the only magic is the magic of business." The kit turns out to be a legitimate product after SpongeBob uses it to change Patrick into a jar of mayonnaise.
The kit was marked to be for ages nine to ninety-nine. The number ninety-nine may be a reference to the year of the series' creation, 1999.
It's unknown how the business for the kit got so big so fast if SpongeBob was the only one shown to have purchased the kit. This could mean that Bikini Bottom has a lot of exporting production throughout the city and other bordering cities throughout the whole Pacific Ocean.
Charlie is the one who uses the kit in the commercial.