Mr. Magic's Magical Kit is a magic kit that only appears in the episode "Hocus Pocus."
It includes a Book of Spells, a Wand of Whimsy, the beard of Rasputin, and a license to practice magic. This kit costs $19.95, as mentioned in the commercial for it.
Role in episode
The kit is later revealed to be a fraud in the episode after Horace B. Magic says that "the only magic is the magic of business." The kit turns out to be a legitimate product after SpongeBob uses it to change Patrick into a jar of mayonnaise.
Charlie is the one who uses the kit in the commercial.