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In the episode, SpongeBob describes that anyone that shows up to the Krusty Krab with a mouth full of clams, they would get a free drink.
Role in the Episode
In the episode, SpongeBob proposes this because Eugene H. Krabs needs to increase profit and sales at the Krusty Krab. He also proposed giving a free pair of socks with every purchase and another event called "Double Patty Midnight Madness." Eventually, Mr. Krabs takes Squidward's idea of a Krusty Krab Talent Show.