He looks like Mr. Krabs, but has a blue-painted tomato on his nose and wears a light green tie with green dots. He pretends to be "all about the children" when really, he just wants their money.
Role in episode
Mr. Krabs tells the kids they can meet him if they hand back their coloring books. The kids wait to see him and he only tells them to buy Krabby Patties, clearly wanting to claim the money in their pockets. Mr. Krabs then puts on a blue tomato and light green tie with green polka dots. He greets the kids and tells them to eat plenty of Krabby Patties before he goes back into his office, which leaves the kids and SpongeBob speechless, as they were excited to see him.