He looks like Squidward, but he is wearing a golden crown and a purple robe.
I can turn into a skyscraper!
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Role in episode
He, (as it states in his name) is the king of sports (also known as the Rule Giver). He made up a whole new sport where SpongeBob and Patrick basically hurt themselves and makes them try to break their tiebreaker. He then played against Sandy in a series of games and he was injured badly in the end.