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Kelpo is a cereal that appears throughout many SpongeBob episodes.
Kelpo is packaged in a small, yellow box. There is also an image of a piece of kelp with a face, named Kelpy. The word "Kelpo" is also written at the top in blue and in all caps and also says "with one of 8 essential prizes inside!" on an orange burst effect.
Role in the series
Kelpo appears frequently in the SpongeBob SquarePants series. A fish tries to pass a box of Kelpo off as SpongeBob in "Prehibernation Week," and SpongeBob is seen eating it in "The Bully" while Flats is punching him. The brand's most prominent featuring is in "Waiting," when SpongeBob needs to collect 99 box tops from Kelpo boxes before eating all the cereal to obtain a free toy in the mail. Kelpo also appears in the episode "Larry's Gym" when Larry tells SpongeBob to do some crunches, but he takes it literally and crunches on some Kelpo. In "Sentimental Sponge," SpongeBob gathers many Kelpy toys due to his obsession over items at that time.
This might be SpongeBob's favorite cereal.
It can possibly be related or made up of kelp, hence the name.
In "Karate Choppers," the cereal is shown to contain kelp, however, in other episodes it is shown to be ordinary normal cereal.
SpongeBob seems to have a whole collection of Kelpo toys as seen in "Sentimental Sponge," when he is gathering plenty of Kelpy toys due to his obsession over items during that time.