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Kelpo is packaged in a small, yellow box. There is also an image of a piece of kelp with a face, named Kelpy. The word "Kelpo"
is also written at the top in blue and in all caps and also says "with one of 8 essential prizes inside!" on an orange burst effect.
Role in the series
A fish tries to pass a box of Kelpo off as SpongeBob in "Prehibernation Week," and SpongeBob is seen eating it in "The Bully" while Flats is punching him. It appears frequently in the SpongeBob SquarePants. The brand's most prominent featuring was in "Waiting," when SpongeBob needed to collect 99 box tops from Kelpo boxes before eating all the cereal to obtain a free toy in the mail.
This might be SpongeBob's favorite cereals.
It can possibly be related or made up of kelp, hence the name.