Howard is a light green fish with short lime green hair, and a lime green dorsal fin. As being president of the Blandy Franchising Company (BFC), he wears a formal black suit with a light pink shirt underneath, and a dark purple tie. In "Goodbye, Krabby Patty?" he appears as an orange fish with brown hair. It is revealed that he is married to Lisa in "Goodbye, Krabby Patty?"
In the episode "Selling Out," Howard and his business partners are very wealthy business-fish who buy the Krusty Krab and replace it with Krabby O'Monday's. At the end of the episode, after the Krabby Patties that were being sold from Krabby O'Mondays were found out to be synthetic and when Mr. Krabs found out his employees were being threatened, he sold Krabby O'Mondays back to Mr. Krabs.
In the episode "The Abrasive Side," he stands next to the bus stop at the beginning of the episode.
Admiral W. Blandy gave the orders for the first underwater atomic bomb test at Bikini Atoll. Possibly a reference to the Admiral as well as indictor as to Blandy selling out the safety/contamination of the underwater sea dwellers, environment, and Navy personnel.