Horace B. Magic is a corporate businessman who appears in the episode "Hocus Pocus" and "Krusty Katering." He lives at 1942 Wizard Street, Bikini Bottom and produces Mr. Magic's Magical Kits while masquerading as a powerful magician named Mr. Magic.
Description[]
He is a light blue fish with neon blue lips, a pale blue dorsal fin, and black hair. He wears yellow glasses and a suit with a black coat and a green tie.
Personality[]
Horace B. Magic is portrayed as a greedy corporate businessman. Much like Mr. Krabs, he seems to only care about making profits. However, he is not completely selfish, as he offers SpongeBob a refund for his magic kit.
Role in series[]
"Hocus Pocus"[]
When SpongeBob mistakenly believes he has turned Squidward into an ice cream cone, he and Patrick visit Mr. Magic and ask for his help. Patrick pulls back a curtain and discovers Horace sitting at a table talking into a microphone. They ask him who he is, and Horace explains that he is only selling magic kits to make profits and cannot help them with their problem. Distraught, SpongeBob calls him a "lying, corporate businessman, tainting the purity of magic with [his] corrupt commercial ways," to which Horace responds by having them kicked out by security.
"Krusty Katering"[]
He attends Ms. Mildred's party and is first seen swinging from a chandelier during the big food fight. He is later seen watching Mr. Krabs get launched out of Ms. Mildred's mansion with fireworks.
Trivia[]
- His character is similar to the titular character in the 1939 film The Wizard of Oz.
- There was a ten-year gap between his first appearance in the 2007 episode "Hocus Pocus" and his appearance in the 2017 episode "Krusty Katering."
- His name can be read as "Horace be magic," which is ironic due to the fact that neither he nor his Mr. Magic persona are actually magical.