Fresh Scent is a brand of laundry detergent that appears in the episode "Dumped."
Fresh Scent is a soap that comes in a small light purple bottle of laundry detergent with a lavender cap. The label is light yellow and depicts two pink flowers on it, with the product's name written in blue.
Combining the detergent with water will create pink foam.
Role in episode
When Patrick asks for soap to wash his laundry with, SpongeBob asks whether he wants to use Fresh Scent or Heavy Duty, then proceeding to cry into both detergents after getting memories of him and Gary, who is now with Patrick, doing laundry together.