Mr. Krabs finds out that Plankton reopened the Chum Bucket for twenty three hours a day. He announces the Krusty Krab is opening twenty four hours, to be better than the Chum Bucket much to the dismay of Squidward and the excitement of SpongeBob. This was Plankton's plan to force SpongeBob to crack and tell him the formula. However, after several days of nonstop service, SpongeBob is still going strong. As a result, Plankton calls, placing an order for 10,000 Krabby Patties under the guise of Peter Lankton.
After 43 days of nonstop service, SpongeBob finally cracks, and cannot finish the order because everywhere he looks, he sees killer Krabby Patties. Plankton then throws a flyer at SpongeBob, saying: "Dr. Peter Lankton, Psychiatrist, specializing in Krabby Patty phobias".
SpongeBob goes to the Chum Bucket, which is disguised as Dr. Lankton's office, and meets Dr. Peter Lankton (really Plankton in new clothes and a fake mustache and beard). Plankton tries several methods to get the formula out of SpongeBob, all of which end with Plankton getting crushed by a piano.
Finally, Plankton tries hypnosis to get SpongeBob to tell him the formula and he succeeds in making SpongeBob fall into a deep sleep. Unfortunately for Plankton, he cannot get SpongeBob to wake up and tell him the formula, even after trying several loud and annoying sounds in an attempt to wake him up.
Meanwhile, SpongeBob dreams that he is jellyfishing when a giant Krabby Patty appears and eats him up. He then finds himself in his bed, and a giant Krabby Patty enters the bedroom. The Krabby Patty turns out to be friendly and gives SpongeBob a cookie-pizza and chocolate milk, thus curing his fear. SpongeBob wakes up and says he's cured, and goes back to the Krusty Krab as Plankton begs him to return and reveal the formula to him, insisting that hypnosis and therapy do not work, and that he is still very sick.
When SpongeBob gets back to work, he tells Mr. Krabs that he's okay, and that all he needed was a little sleep. Mr. Krabs says that there will be no more 24 hour shifts, "...because 23 hours will be plenty!" They laugh a little but Mr. Krabs tells SpongeBob to get back to work.
In 2005, the episode paired with it's preecedor: Shell of a Man, was nominated for an Emmy for Outstanding Animated Program, but lost to the adult swim program South Park.
This is the first episode to use the 3-D computer coloring rather than digital ink and paint or traditional cel animation. This is pretty obvious, as the colors are duller, and the characters' facial expressions are also different.
However, unlike in aforementioned episode, Mr. Krabs stays at the Krusty Krab with his employees, and thus, suffers from the same lack of sleep that they do.
At the beginning, SpongeBob pinches himself nine times.
Since June 2009, Charter Communications and Time Warner Cable labeled this episode along with Shell of a Man as "SpongeBob Fun", which is said to be a shopping show, but as of April 2010, the mistake has been corrected.
The Background of the DVD cover is from the episode Just One Bite where Squidward eats the Krabby Patties at the Patty Vault.
This is the first episode in the Post-Movie era (2005–present).
In Help Wanted, Employee of the Month and The Clash of Triton, SpongeBob makes possibly millions of Krabby Patties in seconds with no mental strain, but in this episode, SpongeBob goes insane from making not even 10,000 Krabby Patties over a period of possibly 43 days.
The only reason the Chum Bucket was open 23 hours was to exhaust the Krusty Crew workers.
In this episode, Mr. Krabs' eye stalks are slightly shorter than normal, possibly because CH Greenblatt is a storyboard artist in this episode.
When SpongeBob gets up from his trauma, his tie is missing and it reappears seconds later.
Near the beginning of the episode, there is a solid wall behind the cashier's boat that SpongeBob bursts through; yet that section of wall is typically shown to have a window. It's just because Squidward zipped the window.
When the largest Krabby Patty gives SpongeBob SquarePants food in his dream, the chocolate milk is orange and the cookie pizza just looks like a big cookie.