Like its real-life depiction, Elmer's Glue is a white bottle of school glue that contains the words "glue-all" in white letters within a blue rectangle. The top depicts a bull who is the mascot, Elmer. In the first movie the bottle is shown to be rather dirty.
Role in the movie
After being kidnapped by The Cyclops to the Shell City Gift Shop, SpongeBob and Patrick witness the Cyclops using this brand of glue to construct googly eyes and clams on smelly knick-knacks, realizing their ultimate fate.
After the duo is revived from the heat of the lamp thanks to a heart-shaped tear interfering with a power outlet's electricity and thus activating all the ceiling hoses, the Shell City Lobsters and his other sea creature victims decide to get revenge on the Cyclops by spraying his helmet with Elmer's Glue while SpongeBob and Patrick attempt to delivery the crown back to King Neptune.