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The donkey only makes one appearance in the episode, "Christmas Who?" The donkey appears when Squidward is realizing how big of a "Jerk" he was to SpongeBob after receiving his wooden clarinet. The donkey appears after Squidward says, "I feel like a... I feel like a... I feel like a... [Donkey honks twice then disappears] ...big jerk!"
The donkey appears to have a dark brown shade of fur. It has a white muzzle with a white underside as well. There seems to be a white part on the upper part of the donkey's legs. It appears to have black hooves and a white reign. The donkey's tail is brown as well. When the donkey appears, the image is faded so you can see Squidward's reaction, and after honking twice fades away.
When Squidward feels guilty for bullying SpongeBob, he says "I feel like a..." and a picture of this donkey appears. This is a subliminal message that Squidward feels like a donkey. A similar instance of this joke being used is in "Fools in April."