Dance Now! is a magazine that Squidward reads in the episodes "Culture Shock" and "The Algae's Always Greener."


The magazine is dark purple in color and has the title written in dark orange text. One of the pages of this magazine has a black background, and two human ballet dancers in the foreground, in a ballet position.

Role in series

"Culture Shock"

Squidward reads it at the Krusty Krab. He imagines his face in place of that of the male dancer, possibly to feel better about himself. He also dances while reading it. He is seen later on reading it during the meeting with Mr. Krabs.

"The Algae's Always Greener"

Alternate-Universe Squidward reads it at the Krusty Krab. SpongeBob interrupts his reading to tell him that he just got promoted to co-cashier.