The food inside the can is a dark yellow processed cheese sauce. It comes in a spray can that is light blue and contains a white tip. On the can is a light red label.
Role in episode
SpongeBob sends special invitations to various people of Bikini Bottom, promising that each thing that they love will be over at his house. Excited, everyone arrives at SpongeBob's residence, only to find out that they have been tricked into viewing a vacation slideshow.
SpongeBob receives complaints about the low resolution of the slideshow images. He apologizes and tells them that Patrick got Cheez Fizz all over his camera. The scene cuts to a flashback involving Patrick attempting to spray the cheese in his mouth, only to aim at SpongeBob's camera instead. The end results of the pictures came out orange and blurry.
Role in SpongeBob's Game Frenzy
The goal of the "Aim the Cheese Fizz" challenge is to direct the Cheese Fizz to Patrick's mouth, making sure it avoids hitting anything else.