CheeseHead BrownPants is an alter-ego of SpongeBob when he loses his memory due to amnesia. He appears in the episode "What Ever Happened to SpongeBob?," the book WhoBob WhatPants?, and is later mentioned again in the online game WhoBob WhatPants???


He looks the same as the normal SpongeBob but wears a black hat with a purple stripe on it.

Role in episode

The people in New Kelp City call SpongeBob by this name when they first meet him. CheeseHead is the mayor of New Kelp City, and cannot remember anything or anyone in Bikini Bottom when he returns.


  • In the German version of "What Ever Happened to SpongeBob?," his name is "KäseGesicht BraunHose," which means "CheeseFace BrownPants."
  • Before he becomes mayor, he was called "Cheeseboy" by the citizens of New Kelp City.
  • In English slang, CheeseHead also means idiot. So, his name can be meaning of self-reproach.
WhoBob WhatPants (VE)

Characters:The Bubble Poppin' BoysCarl
CheeseHead BrownPantsSandy's RobotMr. and Mrs. DollarWild CrabSound Effect FishesLight purple sound effect fishLight yellow sound effect fishPerch PerkinsSpongeBob SquarePantsPatrick StarSquidward TentaclesMr. KrabsSandy CheeksGary the SnailNorton

ObjectsBubblesSpongeBob's pantsSponge-TrackerSquidward's brain

Locations:New Kelp CityEatTruck StopSpongeBob's house122 Conch StreetKrusty KrabPatrick Star's houseGames We PlayGas Station

Shorts: What if SpongeBob Was Gone? (Mr. Krabs)What if SpongeBob Was Gone? (Patrick)What if SpongeBob Was Gone? (Gary)What if SpongeBob Was Gone? (Sandy)

Miscellaneous: DVDBookMy Name is CheeseHead bookFor The Love of Bubbles bookOnline gameTheme song

Sponges (VE)

BlackJackCaptain Blue SquarePantsDrifterEnsignGirly TeengirlGrandma SquarePantsGrandpa SquarePantsHarold SquarePantsMargaret SquarePantsMoldy SpongeOld timey gentlemanPrimitive SpongeSherm SquarePantsSnow spongeSpongeBob's grandsonSpongeBob SquarePantsSpongeBoySpongeBuck SquarePantsSpongeGarSpongeTronSpongy SpongyStanley S. SquarePantsThe ManiacTodd SquarePantsSpongeBob's great grandmotherSpongeRobertSponge the Horse