The can it comes in somewhat resembles a soda can and is silver. The label is grayish-white with a horizontal red stripe going around the can near the top. On the stripe reads the food's name in all caps and written in white.
Under the stripe is a picture of a loaf of bread. Under this is a yellow burst shape. On the left, it reads "Best Thing;" on the right, it reads "Since Sliced," spelling out "Best Thing Since Sliced Bread."