Dead Eye Gulch was the name of Bikini Bottom during a period of time in which Dead Eye Plankton was in power. The city appears in the episode "Pest of the West." It was previously known as Bikini Gulch and upon its restoration under SpongeBuck, returned to that name.
It is unknown when the settlement was established. During the western days an Easterner, Dead Eye Plankton, ravaged the city of its property and assumed ownership of each building until only the Krusty Kantina remained. When SpongeBuck arrived in town for a fry cook job, he was unwillingly appointed as sheriff. However, when he actually did defeat Dead Eye, Dead Eye Gulch returned to Bikini Gulch and developed to its modern structure.
There were only nine establishments running at the time.