Role in episode
It is mentioned only when SpongeBob asks, along with Patrick, the many things Mr. Krabs has stolen while highlighting his hypocrisy of his moral against stealing. One of the objects SpongeBob asks Krabs about is a Bikini Bell phone.
- It is a parody of the Bell System, a system of telephone companies mostly owned by AT&T that existed from 1877 to 1984 (when it was broken up into separate companies still using the Bell name). Most of the companies use the same name scheme as Bikini Bell (the name of the location they were serving plus "Bell" (e.g. Southern Bell or Pacific Bell).