Barry Goby is one of the head ad executives of Grouper, Goby & Koi, who only appears in the episode "Goodbye, Krabby Patty?"


He is light green with a dark green dorsal fin and wears a light gray suit, and also wears a red tie.


He was one of the ad executives who agreed that "old is gross" and rejects the slogan SpongeBob came up with.

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