The bag is orange-red with white edges with capitalized light green letters that read the product's name. The billboard has pink and light purple bursts. Both bursts have blue capitalized letters. The pink one reads "Eat" while the purple one reads "They're Delicious."
Their logo is a portrait of Barnacle Products Incorporated's mascot, Mr. Barnacle. In said logo, Mr. Barnacle is seen wearing a black cape and a black top hat with a red band.
Advertising and marketing
They "stretch the truth" so people will buy their chips, as while they advertise the chips as "delicious", SpongeBob claims they are absolutely not delicious (although Patrick thinks otherwise for "the way he uses them"). This inspires SpongeBob and Patrick to use this strategy when selling chocolate bars, which actually becomes successful. The company uses billboards to advertise their products.
Role in series
"Chocolate with Nuts"
SpongeBob and Patrick are inspired by the company's advertisement strategy and apply the strategy to their chocolate bar selling.
"Burst Your Bubble" and "Teacher's Pests"
The billboard appears in the background on a highway in both episodes.