The bag is orange-red with white edges with capitalized light green letters that say "Barnacle Chips." The billboard has pink and light purple bursts. Both bursts have blue capitalized letters. The pink one says "Eat" while the purple one says "They're Delicious." Their logo is a portrait of Barnacle Products Incorporated's mascot, Mr. Barnacle. In the logo, Mr. Barnacle is wearing a black cape and a black top hat with a red band.
Advertising and marketing
They "stretch the truth" so people will buy their chips. This inspires SpongeBob and Patrick to use this strategy which actually becomes successful. They use billboards to advertise their product.
Role in series
"Chocolate with Nuts"
SpongeBob and Patrick are inspired by the company's advertisement strategy and apply the strategy to their chocolate bar selling.
Creature from the Krusty Krab
I can turn into a skyscraper!
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"Burst Your Bubble" and "Teacher's Pests"
The billboard appears in the background on a highway in both episodes.