Mr. Krabs walks to work one morning to see the completion of the first ever Krusty Krab TV commercial, which is being directed by Squidward. However, upon seeing the expensive production values (which include putting a second Krusty Krab next to the original, among other things), he fires the cast and crew (except for the clown) and he decides to direct it himself, using himself, Squidward, Pearl and SpongeBob as the cast. SpongeBob is extremely excited to see himself on TV, and watches the commercial when it airs (in the extremely cheap time slot of 3:28 A.M.). Despite the horrendous production values and quality of the commercial, and SpongeBob's extremely small role in it, he proclaims it to be "the best 60 seconds of his life."
The next morning, while SpongeBob is walking to work, Old Man Jenkins sees him and tells him that he saw him on TV last night (on a commercial for "Bran Flakes", which come in a yellow box). This makes SpongeBob think that he is now famous, and at work he treats people as if they were his fans, and fails to perform his job properly. Eventually, he quits his job to become an entertainer, and is confronted by the angry and hungry customers, who he thinks want him to entertain them. He begins to juggle food items, and accidentally slips and falls to the ground. Just as he thinks that his career is over, a patty drops on the grill, which pleases the customers. SpongeBob notices this, and continues to make Krabby Patties like normal, believing he is entertaining his customers.
There was a scene when SpongeBob thinks "That's just what I need!" It was cut. Also, there was a scene where SpongeBob was cooking Krabby Patties. A fish took a picture, only for fun, and SpongeBob thought he was turning famous.
"As Seen on TV" was ranked #65 during the Best Day Ever event on November 9–10, 2006.
3:28 am: SpongeBob watches the Krusty Krab commercial.
The German title of this episode is "Der Fernsehstar" (The TV Star).
After the Bran Flakes commercial is seen, SpongeBob says "You did?" and when he said it, his wavy edges disappeared, but they came back in the next shot, possibly to emphasize his similarity to the Bran Flakes box.
A book named SpongeBob SuperStar was written after this episode.
This episode is also known as KKTV.
In the bathroom, when Dale talks to Lou about Glenn the Pinkfish on Flounderman last night, he calls him "Vendor" ("I'm telling you, Vendor...").
This is the second time Squidward ate a Krabby Patty. The first was Just One Bite .
It's the first time The Krusty Krab aired a commercial but, In Truth or Square, Mr. Krabs did one a long time ago.
SpongeBob is seen slicing a zucchini during the line "WE WANT ONIONS! CHEESE!", but this isn't a Krabby Patty ingredient, as seen in "Pickles".