Mr. Krabs walks to work one morning to see the completion of the first ever Krusty Krab TV commercial, which is being directed by Squidward. However, upon seeing the expensive production values (which include putting a second Krusty Krab next to the original, among other things), he fires the cast and crew (except for the clown) and he decides to direct it himself, using himself, Squidward, Pearl and SpongeBob as the cast. SpongeBob is extremely excited to see himself on TV, and watches the commercial when it airs (in the extremely cheap time slot of 3:28 A.M.). Despite the horrendous production values and quality of the commercial, and SpongeBob's extremely small role in it, he proclaims it to be "the best 60 seconds of his life."
The next morning, while SpongeBob is walking to work, Old Man Jenkins sees him and tells him that he saw him on TV last night (on a commercial for "Bran Flakes", which come in a yellow box). This makes SpongeBob think that he is now famous, and at work he treats people as if they were his fans, and fails to perform his job properly. Eventually, he quits his job to become an entertainer, and is confronted by the angry and hungry customers, who he thinks want him to entertain them. He begins to juggle food items, and accidentally slips and falls to the ground. Just as he thinks that his career is over, a patty drops on the grill, which pleases the customers. SpongeBob notices this, and continues to make Krabby Patties like normal, believing he is entertaining his customers.
There was a scene when SpongeBob thinks "That's just what I need!" It was cut. Also, there was a scene where SpongeBob was cooking Krabby Patties. A fish took a picture, only for fun, and SpongeBob thought he was turning famous. And there was another scene, after SpongeBob saying: Squidward said I could help by burying myself. After that Mr. Krabs originally said: That better be your nose, boy. It was cut for obvious reasons.
The Krusty Krab commercial Squidward was originally going to make seemed more like the production of a long commercial, more than 5 minutes long, or even a movie, because praphasing, he says "...the useless junk for scene...28."
After the Bran Flakes commercial is seen, SpongeBob says "You did?" and when he said it, his wavy edges disappeared, but they came back in the next shot, possibly to emphasize his similarity to the Bran Flakes box.
This episode is also known as KKTV (Krusty Krab Television).